Bespoke Posters

For clients like Mooney Aircraft, The American Bugatti Club, Greenbrier Concours d’Elegance and others, Carpe Viam’s vintage graphic style is immediately recognizable and highly sought after.  See more

Custom Logos

Award-winning Carpe Viam logos have been featured in top publications worldwide, including multiple inclusions in LogoLounge, the gold standard of international identity design.  See more

Original Apparel

Original Carpe Viam shirt designs are top sellers for clients ranging from The Pittsburgh Vintage Grand Prix, The Lime Rock Historic Festival, Sports Car Digest and Via Corsa Magazine.  See more

Carpe Viam™ was born out of my automotive passion and my desire to bring higher quality, more authentic automotive books to kids and their grown-ups. It started with the creation of The Little Little Red Racing Car – the The Greatest Race with Sir Stirling Moss –and has matured into the creation of an ever-growing line of automotive gear for car-loving families.

In Latin, Carpe Viam means “Seize the Road”. So for a car guy, it means:

“Enjoy the exhaust note as you grip the wheel
and blast through the canyon curves.”


Carpe Viam! is a member of the Independent Book Publishers Association.